Jiaying Zhao

Associate Professor

Department of Psychology

Contact Details

jiayingz@psych.ubc.ca

Website(s)

https://psych.ubc.ca/profile/jiaying-zhao/

http://zhaolab.psych.ubc.ca/

Jiaying Zhao is an Associate Professor and Canada Research Chair in the Department of Psychology and Institute for Resources, Environment and Sustainability at the University of British Columbia. Her research aims to use psychological principles to design behavioural solutions to address financial and environmental sustainability challenges. Specifically, she examines the cognitive consequences of poverty and designs interventions to alleviate the psychological burdens in low-income individuals. In addition, she develops behavioural interventions to encourage climate actions, recycling, composting, and biodiversity conservation.

Research Themes

Sustainability | Human behaviour and cognition | Climate change

Geographical Area(s) of Research