Associate Professor
Sauder School of Business
IBioS Interim Director
IBioS Founding Member
Research Themes
Judgment and Decision Making | Product Attribute Framing | Sustainability
Lab Website
Top Three Research Questions on Biodiversity Solutions and Sustainable Coexistence of People and Nature
1. How can we change human behaviour to reduce conflict between humans and bears, in the context of park campsites?
2. What are Canadian’s views on green death care options?
3. How do we encourage people to choose greener death care options more often?
Bio
David Hardisty is an Associate Professor of Marketing and Behavioural Science at UBC Sauder School of Business. In his research, he uses tools such as survey experiments, behavioural field studies, and analyses of published studies to explore concepts such as temporal discounting, attribute framing and social dilemmas to answer questions and find solutions relating to sustainability.