Associate Professor
Department of Psychology
Contact Details
jiayingz@psych.ubc.ca
Website(s)
Jiaying Zhao is an Associate Professor and Canada Research Chair in the Department of Psychology and Institute for Resources, Environment and Sustainability at the University of British Columbia. Her research aims to use psychological principles to design behavioural solutions to address financial and environmental sustainability challenges. Specifically, she examines the cognitive consequences of poverty and designs interventions to alleviate the psychological burdens in low-income individuals. In addition, she develops behavioural interventions to encourage climate actions, recycling, composting, and biodiversity conservation.
Research Themes
Sustainability | Human behaviour and cognition | Climate change
Geographical Area(s) of Research