Associate Professor
Sauder School of Business
IBioS Founding Member
Research Themes
Judgment and Decision Making | Product Attribute Framing | Sustainability
Geographical Area(s) of Research
N/A
Lab Website
About
David Hardisty is an Associate Professor of Marketing and Behavioural Science at UBC Sauder School of Business. In his research, he uses tools such as survey experiments, behavioural field studies, and analyses of published studies to explore concepts such as temporal discounting, attribute framing and social dilemmas to answer questions and find solutions relating to sustainability.