David Hardisty, Marketing and Behavioural Science Division, Sauder School of Business
Abstract
This talk examines strategies to improve camper behavior in managing bear attractants within the BC Park System. Based on two years of data from three campgrounds, we find that campers often lack awareness of what constitutes a bear attractant. Providing clear and salient information significantly improves attractant management. Our findings offer practical insights for enhancing wildlife safety and reducing human-bear conflicts in recreational areas.
Bio
David Hardisty is an Associate Professor of Marketing and Behavioural Science at UBC Sauder School of Business. In his research, he uses tools such as survey experiments, behavioural field studies, and analyses of published studies to explore concepts such as temporal discounting, attribute framing and social dilemmas to answer questions and find solutions relating to sustainability.